Hello New York!

Who’d have thought—a lad from Jersey, slinging grilled cheese sandwiches from a Bermondsey market stall, would end up opening a restaurant on Fifth Avenue! That’s right, Pick & Cheese, is crossing the Atlantic — with its first-ever U.S. location opening next year in New York City. 

Opening in the heart of the city, Pick & Cheese will be housed within Shaver Hall, a new culinary destination within the historic Lord & Taylor building. Overlooking the iconic Fifth Avenue, guests can pull up a stool at the 60-meter sushi-style conveyor belt, the biggest yet, and watch as plates of small producer cheese and seasonal pairings pass by their eyes— but this time, it’s all about celebrating the best of American cheese

This expansion is the result of over a year’s research — and a lot of eating. We've made several trips to the U.S., visiting farms, cheesemakers, and affineurs across the Northeast to learn first-hand about the region’s rich (and often underrated) cheese culture.

Guests can expect the likes of St Stephen, a triple creme cheese made with Jersey milk and cream from Four Fat Fowl in the Hudson Valley, the award-winning Intergalactic from Perrystead, a soft lactic cow’s milk cheese made in Pennsylvania as well as Jakes Gouda, a proper aged farmhouse gouda, with those familiar sweet caramel flavours and a salty punch, made in Upstate New York.

Pick & Cheese NYC is opening in February 2026 — and it's about to change the way New Yorkers see American cheese.